Overview
Boosting Digital Engagement for Healthcare and Patients
I was tasked with creating four impactful websites for Galderma’s global launch of Nemolizumab. This project focused on the first indication, Prurigo Nodularis (PN), while the second indication, Atopic Dermatitis (AD), is set to launch later this year. Over the course of six months, our main goal was simple but ambitious: boost digital engagement for both healthcare professionals (HCPs) and patients by delivering clear, helpful information—all while staying within strict regulatory guidelines.
Key Results
Successful global launch of both HCP (PN) and patient (PN) websites.
70% increase in resource downloads on the HCP site.
50% increase in form submissions on the patient site.
Role & Timeline
UX Designer
February - August 2024
Methods
User Research / Wireframing / Prototyping / Cross-Department Collaboration
The Challenge
Balancing Complexity and Simplicity
How do you design for two distinct audiences—HCPs and patients—while balancing regulatory constraints and usability? Healthcare professionals need fast access to clinical data. Patients need clear, supportive information to help manage their conditions.
Final designs, click or tap on images to expand. Live sites can be seen here:
Defining the Problem
What Do HCPs and Patients Really Need?
To make sure we were hitting the mark, I dove deep into the user research provided by our CX team. This included 90 interviews with both HCPs and patients. The insights from these interviews were key to figuring out what each group really needed:
HCPs: Need quick access to clinical data and reliable patient education materials.
Patients: Need clear, accessible information about their condition and treatment options.
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Key Findings:
AD Patients: Often face stigma, delayed diagnosis, and don’t always get the tailored care they need.
PN Patients: Struggle with a lack of disease awareness and often deal with misdiagnosis and inadequate treatment options—especially when it comes to managing chronic itch.
Designing for Engagement
From Concept to Execution - Turning Insights into Action
With these insights in hand, I moved into the design phase. My focus was on creating wireframes and prototypes that spoke directly to the needs of each audience. For HCPs, the design was all about intuitive navigation and quick access to clinical information. For patients, I created a clean, easy-to-follow layout that made complex medical info more digestible. I kept refining these designs based on ongoing feedback from both external and internal stakeholders.
Click or tap on image to expand
A quick walkthrough of wireframes for both sites (no audio). Full 80+ page PDFs can be found below.
Collaboration Across Departments
Working Across Teams to Ensure Compliance and Quality
This project’s success came down to strong collaboration. I worked closely with copywriters, project managers, developers, regulatory teams, and more to ensure the websites weren’t just user-friendly, but also fully compliant with all regulations. It was a team effort through and through.
Quick examples of the many conversations I had between departments where I addressed questions and iterated quickly.
Refining the Experience Through Accessibility Testing
After development, I conducted accessibility testing to ensure full WCAG compliance (I did a manual VPAT (Voluntary Product Accessibility Template) audit of the preview site along with checking for contrast and ensuring the semantic code was correct).
Click or tap on image to expand
Impact
Driving Engagement and Delivering Value
After the launch, the results spoke for themselves:
A 70% increase in resource downloads on the HCP site
A 50% increase in form submissions on the patient site
These numbers showed that we created digital experiences that really resonated with our users—both HCPs and patients.
Learnings
Navigating Regulations and User Needs
One of the biggest challenges was balancing regulatory compliance with creating a user-friendly experience. It required constant iteration and collaboration. This project taught me the importance of being agile and iterating quickly, especially when working within strict constraints.
Next Steps
Continuous Improvement and Future Plans
We plan to continuously enhance both the HCP and patient websites based on ongoing user feedback and evolving needs. Upcoming updates will focus on launching the Atopic Dermatitis (AD) sections for both audiences in Q4 of 2024, improving navigation, and expanding patient support features. Beyond the U.S. sites for PN and AD, I also contributed to the global strategy and creation of their upcoming global site, along with redesigning their HCP training platform into an intuitive dashboard, ensuring a cohesive user experience across the entire Galderma brand worldwide.