Data-Informed Creative Strategy
Select UX work showing how I use research, audience behavior, and performance insights to identify patterns, shape creative decisions, and iterate toward stronger engagement and usability.
Below is a curated selection of my work. I’ve designed 100+ pharmaceutical/ healthcare products and have also worked across AI, non-profit, sustainability, gaming, entertainment, fintech, e-commerce/beauty, and enterprise industries.
Creating Galderma’s First Digital Experience
B2B - B2C - Web - Mobile
As the primary UX Designer for Nemolizumab, I created multiple websites, increasing resource downloads by 70% and form submissions by 50%
Simplifying Financial Management for Actors, Driving App Downloads
B2C - Mobile - iOS
As the sole Senior Product Designer at Track Your Talent, I designed a finance feature that streamlined financial tracking for actors by 75%.
Creating a Seamless Onboarding to Increase User Sign-Ups by 20%
B2C - Mobile - iOS
As Merge's UI Designer, I designed a seamless onboarding process for entrepreneurs, boosting waitlist signups by 20%.
The Ouroboros Express
UX/UI - Visual Novel - Desktop - Windows/Mac
Directed UX/UI design for Small Loan Studio, producing assets and aligning with 40+ devs. The interactive visual novel successfully launched on Steam with 89% positive reviews.
Covert Claws
UX/UI - Stealth RPG - Console - Xbox
As Lead UX/UI Designer for Covert Claws, I created this stealth role-playing game (RPG) with the Adobe Creative Suite and Figma.
