A future-ready brand strategy that made PepsiCo’s scale feel more human, resulting in a winning pitch.

Pepsi Brand Strategy

An original concept bottled coffee brand that gives people control over how much caffeine they want.

Original Coffee Brand

A brand extension that brought Crocs’ playful utility and self-expression into travel.

Crocs Brand Extension

A repositioning strategy that brings Glossier back to authenticity, simplicity, and effortless beauty.

Glossier Brand Repositioning